WEBINAR: UNLOCKING VALUE FROM GOOGLE ADS THROUGH OFFLINE CONVERSION TRACKING
Join Ian Leadbetter from Ruler Analytics and Odolena Kostova from Google for an overview on how to simplify your conversion tracking and make your Google Ads campaigns work smarter.
The webinar will cover expert advice on how you can:
Attribute offline sales to online activity with ease
Understand and improve your lead quality
Take a data-driven approach to Google Ads campaign optimisation
Gain insight from Google on recent trends and prepare for the upcoming season
Make decisions based on revenue-driven metrics to optimise ad spend and ROI
Evidence the influence your campaigns have on the entire buying journey
Track how online activity impacts offline sales directly in Google Ads
Learn how Ruler's offline conversion tracking can unlock
optimisation features within Google Ads
OFFLINE REVENUE ATTRIBUTION MADE EASY
Account Manager EMEA, Google
Odolena helps Google partners get to the next level with Google Ads by teaching, coaching and mentoring.
Founder, Ruler Analytics
Ian is the co-founder of Ruler Analytics, a marketing attribution solution focused of closing the loop between leads and revenue.
Join experts from Ruler Analytics and Google on the webinar
Ruler Analytics - a Google Partner
Ruler Analytics, a specialist conversion tracking solution, is the latest technology provider to become a Google Partner, with the two businesses working closely to simplify conversion tracking for Google Ads users.
Ruler’s marketing attribution solution helps marketers close the loop between sales revenue and marketing spend. The partnership helps Google Ads users to improve the quality of their reporting via Ruler’s automated conversion tracking.